How Will I Keep My Audience of One Content?

We often may wonder:

I hope they will like this.

I hope they will approve of this.

I hope this will matter to them.

We worry about their approval. But here’s what I’ve learned: It’s also really important that we like it, approve of it and that it matters to us.

At times, we do need to include other’s perspectives and experiences. In my work, I pay attention to how others experience my training programs so I can improve those programs. I also am intentional about which experiences I observe. For instance, an individual fearful of risk and change will struggle in my training programs, which feature transformation. I changed how I marketed the programs so I attract individuals who want to be different. I didn’t change the program to accommodate fear. I changed the marketing to convey courage. I love the programs I built; I don’t want to change them, just how I attract the right participant.

It’s still most important that I enjoy the work. If I wait for another to give a thumbs up, I may wait forever. If I bend over backward to please everyone, I end up resenting the work.

I am my most important audience member.

You are your most important audience member. You can remind yourself to make a good experience for yourself a priority by asking yourself this question to begin your day: “How will I keep my audience of one content?”

You can feel content when you:

  • Set and adjust boundaries that protect your time, resources and sanity
  • Take the risk to achieve what’s important to you
  • Ignore those who let fear lead.
  • Lead with love.

How will you keep your audience of one content?

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