Become a Certified Caregiving Advocate | The Caregiving Years Training Academy

Become a Certified Caregiving Advocate

Launch Your Movement for Change in Just 2 Hours

You've experienced caregiving firsthand. You know the gaps in support. Now imagine using that lived experience to create meaningful change for others. Our Certified Caregiving Advocate program arms you with the frameworks, strategies, and confidence to build your own movement.

You'll enroll through our community, Caring Our Way, and join others dedicated to improving the caregiving experience.

What You'll Learn

In this on-demand, two-hour training with Denise M. Brown, founder of The Caregiving Years Training Academy

Determine Your Mission

Clarify what drives you and the specific impact you want to create in the caregiving community. Learn how to articulate your unique perspective and goals.

Find Your Focus

Identify your target audience and the specific caregiving challenges you want to address. Develop a clear understanding of where you can make the greatest difference.

Set Your Course

Create a strategic plan for launching your advocacy work. Learn proven frameworks based on 30+ years of experience building caregiving movements.

The Movement Framework

Every advocacy movement follows the same arc. In this training, you'll work through each stage — leaving with a plan that's ready to act on, not just think about.

1 Start Define your belief and craft your introduction
2 Plan Build your content calendar and choose your channels
3 Fuel Stay current, share stories, follow conversations
4 Invite Bring others in and amplify your reach
5 Reflect Track what works, stop what doesn't
6 Refine Sharpen your language to reach more people

Plus, You'll Discover:

  • How Denise launched her first caregiving movement in 1995—and what she learned that you can apply today
  • The milestones that matter: publications, podcasts, websites, and conferences that made an impact
  • Practical strategies to organize your thoughts and launch with confidence
  • Access to a community of fellow advocates for ongoing inspiration and support

What Graduates Say

"This was hands down a fantastic training session! Very inspiring. It helped me narrow down and refine some ideas I've had simmering on the back burner of my mind for a while now. Denise, your calm and informative presentation style is impressive."
"Love it. Just what I needed. I feel I found my purpose and mission."
"Thank you for making me focus on my message and what I want to put out into the world. The CCA training was thorough and addressed topics applicable to successfully launching a movement."
"I love that I created an introduction in the afternoon and was able to use it that evening to make myself understood. This training gave me exactly what I needed."

Real Movements. Real Impact.

Denise doesn't just teach advocacy — she's built movements herself. Here's what that looks like in practice.

📋

Petitioning the CDC to Track Family Caregiver Stress

Believing that family caregiver stress is an overlooked epidemic, Denise formally petitioned the Centers for Disease Control to begin tracking it as a public health issue. She backed the campaign with her own stress survey data and a blog post series, making the case through real-life examples and consistent public messaging, turning a personal conviction into a documented, evidence-based call for change. When the CDC didn't act, she decided to track caregiving stress herself — collecting a compelling dataset that offers real insights into the sources of caregiving stress. See the research →

🏛️

Taking the Caregiving Listener Project to the NASDAQ Billboard

Denise founded The Caregiving Listener Project to connect family caregivers with volunteer listeners. The project grew from a simple belief — that every family caregiver deserves to be heard — into a nationally recognized initiative that earned a thank-you from NASDAQ on its Times Square billboard. The path: a clear mission, persistent community-building, and an open invitation for others to join.

📰

Advocating for Family Caregiver Reimbursement in The Wall Street Journal

After receiving a writing request about paying family caregivers, Denise developed a full "Getting Paid for Providing Care" framework — consulting financial planners and lawyers, hosting free monthly sessions for family caregivers, and connecting reporters with family caregiver sources. Her advocacy led to a Wall Street Journal article published in September 2022 that brought the issue to a national audience.

🎤

Creating the First National Caregiving Conference Featuring Caregivers as Presenters

Denise has long believed that family caregivers are experts — not just recipients of support, but credible voices who deserve a platform. In 2016, she put that belief into action by launching the first national caregiving conference where family caregivers themselves took the stage as presenters. The mission began with blog communities and podcast invitations and grew into a precedent-setting event in the field.

From Lived Experience to Movement Builder

Denise M. Brown brings 30+ years of professional expertise and 35 years of personal caregiving experience to this training. Since 1995, she's pioneered the family caregiving field by creating:

  • One of the first publications to feature family caregiver stories (1995)
  • One of the first radio shows to feature family caregiver stories (1999)
  • One of the first podcasts featuring caregiver stories (2008)
  • One of the first websites featuring caregivers as bloggers (2009)
  • The first national caregiving conference featuring caregiver presentations (2016)

Her work has been featured in The Wall Street Journal, The New York Times, USA Today, and Time magazine. Now she's ready to help you launch your own movement.

Program Investment

$47

Complete, on-demand training you can access anytime

Earn 2 Continuing Education Units (CEUs) if you're a healthcare professional

Earn CEUs for Your Profession

We've been approved to provide 2 continuing education hours for healthcare professionals nationwide. Check if your profession qualifies:

Nationwide Approval

Certified Dementia Practitioners®, Certified Senior Advisors®, Nurses, Professional Coaches, Social Workers

Illinois Professions

Counselors, Dental Hygienists, Dietitians, Marriage & Family Counselors, and more

Other States

Many additional professions qualify. Check with our CEU provider or contact us at denise@careyearsacademy.com

Check to see if your profession can receive CEUs by visiting our CEU provider's website. Scroll down the page to see the map.

Continuing education hours provided by Continuing Education Institute of Illinois

After You Complete the Training

Official Certificate

Display your achievement and build credibility in your advocacy work with your Certified Caregiving Advocate certificate.

Professional Logo

Use our exclusive CCA logo to promote your certified status across your website, social media, and marketing materials.

Community Access

Join a network of fellow advocates for ongoing inspiration, collaboration, and support in building your movement.

Bonus: $50 Discount

  • Receive a $50 coupon toward any of our Caregiving Facilitator, Guide, or Specialist training programs
  • Deepen your expertise and expand your impact with advanced certifications
  • Build a comprehensive skill set for sustained caregiving advocacy

Ready to Launch Your Movement?

Join advocates who are transforming the caregiving experience. Enroll in the Certified Caregiving Advocate training today and start your journey.

Enroll Now - $47

You'll enroll through our community, Caring Our Way, and join others dedicated to improving the caregiving experience.

Have questions? Contact Denise